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FACEBOOK WATCH WILL TAKE ON YOUTUBE
February 23, 2018
By Agent Formula
Facebook is planning a more direct assault on YouTube, sources say
- Facebook has talked to media buyers about expanding Watch to more individual creators and creating an advertising system where everyone would get a split of revenue, similar to YouTube.
- The company has also indicated that it will allow brands to select which shows they want to advertise on and potentially create a tiered advertising system to allow companies to advertise on top Watch videos.
Facebook looks to expand video platform say sources from CNBC.
February 23, 2018
By Agent Formula
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