STRATEGY # 5 – PICK A SOCIAL MEDIA PLATFORM OR TWO FOR YOUR CONTENT PLAN
Last week we discussed types of Content - Content Grid Example
If you do not have a content grid, send a request email to agentcare@agentformula.com and we will email you one.
This week our discussion points include your website and social platforms.
You should decide which platforms will accomplish your goals.
Using the content grid will guide you on what to create or produce on your website.
So where should you post? Your website should be the starting point.
REPOSTING
 There are a variety of platforms for re-posting tips, local information, open house announcements, new listing videos, client testimonials, pictures, and human interest videos and community videos.
You should drive everything back to the Hub of your business which is your website. Start with your website and drive traffic back to it.
Choose one or more platforms to re-post tips, information/blog/video.
Facebook.com
Linkedin.com
Instagram.com
Twitter.com
Pinterest.com
Snapshot.com
Periscope.com
Facebook and Linkedin are 2 good places to start for REALTORS.
Instagram is owned by Facebook and so advertising is easy. Instagram is going to open a business platform so we will see what that offers in the coming weeks.
Facebook, Instagram, Twitter, YouTube, and Linkedin have staying power. Many social networks appear and start out hot but then fizzle out.
You do not have to be on every social media platform.
These platforms are owned by their respective companies, keep in mind that they could disappear at any time.
You own the assets on your website and you won’t lose them.
Facebook’s user base continues to skew older and there are less teenagers using it now. There is more opportunity to reach potential clients.
If you want to target agents for referrals, Linkedin is an excellent place to reach them.
Instagram is explosive with photo and video sharing. Why pay for a TV spot when you can make a genuine engaging video with your smart phone?
You can add personality and creativity and stand out in that social setting.
You can advertise on Instagram with your landing pages and drive traffic to your website just like Facebook.
And remember - Instagram is going to have a business platform.
RECOMMENDATION: Start with these 3: Linkedin.com, Facebook.com, Instagram.com .
YOUR DATABASE – LISTS
If you have not imported your database into your lab and would like some assistance, please call Cain and Alex at 702-990-0480.
You can import sellers, buyers, investors, agents, past clients, and the list goes on.
This feature is useful for lead generation strategies using Facebook.
You can TARGET your audience when advertising when you use your landing pages for lead generation and/or staying “Top Of Mind” with your past clients.
EXAMPLE: Target Home Owners by posting your landing page from your website to your Facebook business page.
You can boost it for $5 a day and target their "location" and audience based on their "interests".
You can also use the picture on your "what-is-my-home-worth" landing page for a Facebook Advertisement.
Advertising gives you more options for targeting.
FACEBOOK – Tip From Katie Lance
How should you use your personal Facebook platform?
You have to have a personal page in order to have a business page. So manage your personal page with the tips from STRATEGY #2- Reputation - LinkedIn and Yelp and Facebook and YouTube .
Do what is comfortable for you. Our social media consultant, Katie Lance, posts at least once a day and 80% personal with 20% business on her personal page.
Katie has a rule that she does not friend anyone on Facebook that she has not had an actual conversation with. That could mean she had a conversation with them on Periscope or Twitter or in real life or email.
Basically, Katie must have a reference from somewhere. That is because she uses her personal page for her personal life with photos of her family and special moments of her family life. Friend requests that she does not friend, become followers. Followers see only what you share publicly.
If you are a new bee to using Facebook for generating more business, we have a monthly 4 hour day class in addition to our monthly 2nd Wednesday class.
Our Next Class -
June 28, 2016 10-Noon
June 29, 2016 10-Noon
Lunch provided.
8400 West Sahara Ave, Las Vegas, NV 89117
We finished the May 2 day class "A Simple Approach" - FACEBOOK - Find The Best Ways For You To Grow Your Business.
12 Realtors who have Agent Formula websites attended and their question marks became light bulbs. Check out Linda Eden's live video about the class. http://www.Facebook.com/agentformula.
Monday Maximizer Tips
According to NAR's e-PRO: 86% of the folks watch video to find out about communities.
Your website videos can be put onto your YouTube Channel or Facebook. Facebook is now competing with YouTube in the video world.
You can do live Facebook videos and Facebook will put them on Instagram. Facebook owns Instagram!
You can insert the links into your emails that link to the Many Community Videos on your website.
There are many platforms like Top Producer, mail software programs like Infusion Soft, and video depositories like YouTube, Vimeo, etc.
But no one combines the tools you need all in one place like Agent Formula does.
The Agent Formula Website Marketing System makes your Agent Formula Website "The HUB" with "Spokes" as the foundation of your digital presence.
 Your system drives the Folks back to you so you can create the relationship and help the Folks with their real estate needs.
What are the SPOKES? SPOKES, like your many Landing Pages, give people something in exchange for their contact information to start the relationship conversation.
Landing pages offer CMA's, Relocation Guide, Investor Guide, Las Vegas Daily Job Listings, the Nosy Neighbor, and more are coming.
Your website has over 200 articles, Videos, and Blogs - All are "SPOKES" - to share on your social media platforms and it happens automagically by the click of a button.
Your website has email drip campaigns for Buyers, Investors, Referral Agents, and Sellers. You can edit the drips or not, and schedule them to keep you in constant contact with the Folks.
Every Month - Every Month - Every Month - Every Month
YOUR site emails the Las Vegas Market Watch Blog EVERY MONTH.
The HUB and the SPOKES have to work in concert to "Connect and Capture and Keep" past and future clients.
If you need assistance importing your database, please call Cain at 702-990-0480 and he will assist you over the phone or you can make an appointment to meet with him in person.
We will be sharing Facebook strategies at our monthly meetings so please join us.
We will show you how to import your lab database into Facebook for targeted boosting and advertising.
AND....Check out the Agent Profile Videos for self promotion.
http://agentformulalasvegas.com/pages/video-profile-example
You can put your profile video on the Front Page of your Website, YouTube, Facebook, Twitter, and your Zillow profile.
Use the link as part of your email signature!
Hope to see you at the next Agent Formula Training Class.
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